Why Direct Mail’s ROI Keeps Rising
In today’s crowded marketing landscape, direct mail continues to outperform when it comes to engagement ROI.
Getting and holding attention is harder than ever, with marketers juggling email, social, paid search, video, and more, each with its own metrics, costs, and fatigue factors.
Yet one channel continues to quietly outperform the rest when it comes to engagement and return on investment: direct mail.
It’s not nostalgia driving this resurgence, it’s results.
According to the 2024 ANA Response Rate Report, direct mail continues to be the top-performing offline channel for response, generating up to 9x higher engagement than many digital-only campaigns.
Author’s summary: Direct mail outperforms digital channels in engagement ROI.