Ticketmaster Shuts Down TradeDesk Resale Platform Amid FTC Lawsuit
As the Federal Trade Commission's lawsuit proceeds, Ticketmaster has alerted regulators in Congress to major changes in the company's resale policies.
In a 10-page letter signed by Live Nation executive vice president Daniel M. Wall, the company announced plans to prevent duplicate accounts on its resale platform by requiring sellers to register with their Social Security numbers.
Ticketmaster will also shut down its controversial TradeDesk tool, which allowed ticket brokers to manage resale listings at scale.
The company's letter directly addresses the suit filed by the FTC and seven U.S. states.
Ticketmaster has alerted regulators in Congress to major changes in the company's resale policies.
- Require sellers to register with their Social Security numbers
- Shut down the TradeDesk tool
Author's summary: Ticketmaster changes resale policies amid FTC lawsuit.