Nebraska Beef Producer Prioritizes Production Control
Nebraska beef producer Blake Albers emphasizes the importance of controlling production over label claims, stating
Control of production is more important than loosely based label claims.
Albers' family has been in the business since the early twentieth century, with their feedlot, The Herb Albers Feedlot, still being a family-centric operation.
- Started an export business in 2017, which led to opening a meat processing facility and distribution center.
- Albers Craft Meats prioritizes traceability and accountability in meat production.
- Processes and markets beef for the family's brand and other family farms.
For Albers, showing the origin of a product is as important as any sustainability certification.
Author's summary: Nebraska beef producer prioritizes production control over label claims.