VML wins Pizza Hut – a big deal for WPP
When WPP is beset by storm clouds, its agencies must get on with business. Key to this are WPP Media, VML, and Ogilvy.
VML and Ogilvy are WPP's two big creative agencies, with WPP Media being its biggest profit driver in good times.
We've yet to see the fall-out at WPP Media following Cindy Rose's elevation to WPP CEO.
This win is crucial as big clients consolidate.
Author's summary: WPP's VML wins Pizza Hut deal.