Acadia Pharmaceuticals' CEO on Rebranding and AI Integration
Acadia Pharmaceuticals CEO Catherine Owen Adams discusses the company's recent rebrand and expansion into rare disease marketing, highlighting the role of AI in their strategy.
Neurological biotech Acadia Pharmaceuticals has rolled out a rebrand as it seeks to expand into the rare disease space, with AI playing a major role in their marketing strategy.
- Expansion into rare disease marketing
- Integration of AI in commercialization and marketing
AI will play a major role in Acadia's marketing strategy under the new brand identity moving forward.
CEO Catherine Owen Adams shares her insights on the benefits and challenges of marketing as a smaller biotech and how her marketing background is helping to steer the company into 2026.
Author's summary: Acadia Pharmaceuticals rebrands and expands into rare disease marketing with AI integration.
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