The Psychology of Black Friday/Cyber Monday Shoppers
According to Uniqode, Black Friday/Cyber Monday (BFCM) shoppers engage with QR codes due to urgency and discounts, but require trust and value for long-term loyalty.
Every year, brands deploy QR codes, resulting in impressive scan rates and revenue spikes during BFCM. However, by January, most of these "new customers" have vanished.
The problem isn’t with the QR Code technology but with understanding the psychology behind why people scan.
Uniqode's BFCM QR Code Marketing Report reveals that while 74% of shoppers will scan QR codes during BFCM, and 72% of marketers rate their campaigns as effective, few brands successfully transition these interactions into lasting customer relationships.
Key findings include:
- 74% of shoppers scan QR codes during BFCM
- 72% of marketers rate their BFCM QR code campaigns as effective
Despite these numbers, brands struggle to build long-term loyalty with their customers.
Author's summary: Understanding shopper psychology is key to long-term loyalty.
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